Vision:
To be Asia’s premiere provider of quality electrical
wires and cables.
Mission:
To provide high quality electrical wires and
cables manufactured by latest technologies for residential and industrial
use to provide the ultimate energy savings for the country.
To grow the business profitably in existing and new markets and
product lines while maintaining our reputation for outstanding
technical quality and unmatched customer service.
Zero One Engineering and Trading was founded
in 1991 in the capital city, Islamabad of Pakistan, to become the
premier supplier and service provider of high quality electrical
wires and cables that reduce the use of energy and altimately
reduced energy costs. Today the company is a market leader in the
electrical wires and cables business. The company sells new
and advanced technology electrical wires and cables, which
offer superior effectiveness in reducing the wastage of energy concern.
There are hundreds of companies in Pakistan
that sell electrical wires and cables, only few of those
companies use pure and high quality copper for manufacturing
wires and cables. The company's products are among those select
few.
Our electrical
wires and cables have been widely accepted and used throughout
the Pakistan by: hospitals; major universities and schools; laboratories;
restaurants; Pakistan army; foreign embassies; major airlines; and
more importantly by major construction companies. Customer satisfaction
and customers sharing how good they feel about the product with
others has been the hallmark of our success.
The company specializes
in the residential and commercial electrical wires and cables
that reduce the use of energy substantially. Simply stated, the
company is strongly committed to the electrical wires and cables
market, and we welcome the opportunity to meet customer’s needs.
Zero One Engineering
offers a complete satisfaction to its huge clientele for their
needs related to electrical wires and cables. It also excels
in pronouncing answers to all kind of cable selection problems with
its gigantic team of engineers & experts. Thus with its expertise
in ensuring safe energy transmission for its users in order to protect
them from harms of electrical leakage and shocks etc..
Zero One Engineering is a dedicated group of
individuals who are known to strive for excellence in their
respective trades. These diehard professionals are clear in their
vision, carry integrity, display workmanship and honor the
commitments, at all times. This innovative and talented team has a
images goal, which is to improve the quality of life and to ensure a
healthy environment, for our children to breathe in. Unfortunately,
a very large percentage of world population, including many living
in cities, does not have access to the quality drinking water as
recommended for human consumption by WHO and other reputable medical
organizations. People have to be content with water which
carries impurities of highest order, posing threat to human health.
As spelled out by the medical institutions, 70% of the total
diseases originate due to impure water, which flows through our taps
on the way to our stomachs.
Zero One Engineering caters the entire water
purification needs of your home and protect your family from
diseases like Jaundice, Typhoid, Mental disorders, kidney failure
besides the fatal Hepatitis. Zero One Engineering also provides a
comprehensive after sales service and customer support programme.
Established in 1993 with a sole endeavor to redress this curse of
contaminated water, the company, over the years has been introducing
a series of small and large size water treatment equipments to
eliminate multiple contaminations present in water. It is Zero One
Engineering’s creed that use of latest technology and top class
raw material, be always a part of its curriculum. A long list of
reputable clientele spread all over the Pakistan speaks volumes of
Zero One Engineering's expertise in the filed of water filtration.
Zero One Engineering believes in constant
adaptation of new emerging technology from the modern world. The
Research and Development is a continuous process at Zero One
Engineering. Now we are in the planning phase to export our
products to other countries of the Asia. In the beginning we will
export our Nectar Flow water filters to Bangladesh.
“Relationship
with customer does not end with the sales, it rather starts from
there”.  We believe that our customers are always in focus of
all our activities and we offer them quality products backed up by
brisk after sales services.
“Improvement is a constant process”.
In Zero One Engineering we strive for excellence in our acts and
exhibit professionalism in our deeds. We are a group of talented
individuals who excel in their respective trades.
“There can be
no compromise on health". In Zero One Engineering we
endeavor to be at par with international standards and update our
product lines with the latest technologies emerging in the world. We
access to the new innovations of the developed world and we take no
time in transmitting these modern inventions into Zero One
Engineering’s products.
“Constant
interaction paves way for best results”. In Zero One
Engineering we feel that we are entrusted with a heavy
responsibility as an environmental protection entity and hence have
no room for complacency. Our community looks towards us to address
the core subject of water contamination and we are in regular touch
with them.
 Water
filters are manufactured and classed in a number of different ways.
You will often hear terms such as Depth Filter, Membrane Filter,
Absolute Rated or Nominally Rated Filters, Charge Modified, Solvent
Cast, Track Etched, Melt Blown, Sintered or String Wound Filters,
etc. However there is an easy way to categorize them all: A filter
will be either absolute rated or it will be nominally rated.
The term
"Nominally Rated Filters" refers to a filter which is not
100% efficient at its stated pore size. For example, a filter with a
10 micron pore size is rated as being 85% efficient. This means
approximately 85% of all particles that are 10 microns or larger
will be trapped by the filter. However, because of variances in the
filter's pore sizes, there will be some pores in the structure that
are larger than 10 microns. Although these pores only compose 15% of
the filter's internal structure, they will allow larger size
particles to slip through. There is a perception that filters, which
have a retention efficiency of 99%, are considered absolute.
Nominally rated
filters are characterized by pore sizes in the 1 to 50 micron
ranges, less sophisticated means of manufacture and retention
efficiency testing, and are less expensive than absolute rated
filters.
Nominal filters also
have an absolute rating that is based on the filter's largest
detectable pore size. For example, a nominally rated 1 micron filter
with 85% efficiency may have an absolute rating of 10 microns. Every
Nectar Flow filter sold by Zero One Engineering will have a lab
tested absolute rating in addition to a nominal rating.
The Pakistani domestic water filter market can be divided into three
major product segments: 1) filters for residential; 2) filters for
commercial use; and 3) filtration plants for industries.
Water filter purchasers can be
divided into two separate categories. The 'first-time' filter
purchaser is typically guided by the doctor, some health advisor,
builder or water system designer, as they usually have minimal
experience with water filters. The ‘replacement' filter or
cartridge purchaser is more informed in their filter purchase
decision, though typically requires updated information from filter
service providers or retailers on technology and product
developments.
In 1993, 85% of the urban population and 47%
of the rural population of Pakistan were having access to safe water
according to World bank’s World Development Indicators, 2000. At
that time mostly imported water filters were used in Pakistan. Local
manufacturing of water filters was started in mid 90’s. Filter
sales are seasonal with the majority of sales occurring between
April and October. New filter and cartridge purchases are sensitive
to macroeconomic cycles, but since these cycles are difficult to
predict, we conservatively assume that new filter and cartridge
purchase will increase at the trend growth rate of 5%. Replacement
of existing filters or cartridges occurs on average every year for
homes and every six months for organizations.
Zero One Engineering is among those few
of companies which sell each of the three types of water
filters. Only 50% of filter products are manufactured in the
Pakistan remaining 50% are imported from abroad.
Zero One Engineering’s market consists of
drinking water services companies, commercial organizations, plumbing
companies, wholesalers, retail stores and the end consumer .
Water purification and price are the major
criteria in the drinking water filter purchase decision. It is
demonstrates the potential positioning of Nectar Flow in these two
dimensions relative to the other filter types. Nectar Flow can be
positioned above the existing value frontier which always wins
customer decision as Nectar Flow has a substantial cost advantage
and its quality advantage is already there. Other sustainable
competitive advantages include Nectar Flow's saving of water,
chemicals, maintenance time, electricity, installation cost and set
up space.
Our marketing efforts have yet to uncover
more viable markets for water purification filters. We know that in
many parts of our country and the world, clean, drinkable water is
an expensive thing. Currently, all water that is utilized in homes
and institutions is not potable.
It is at this point that The Zero One Engineering comes in.
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